The salon CRM that remembers every client, beautifully
Great salons run on relationships. BeautyMatters’ salon CRM keeps every client’s history, preferences, formulas, packages and spending in one elegant profile — then helps you bring them back with timely, personal follow-ups on WhatsApp, SMS and email.
What is a salon CRM?
A salon CRM (customer relationship management system) stores everything a salon knows about each client — contact details, visit history, services and products bought, formulas, preferences, allergies, photos, package balances and marketing consent — and uses it to retain clients and increase repeat visits through reminders, rebooking prompts, birthday offers and win-back campaigns.
BeautyMatters includes a full salon CRM, connected directly to booking and checkout, so client profiles update themselves with every visit.
Everything about a client, in one glance
Complete visit history
Every appointment, service, stylist, product and amount spent, automatically recorded at checkout.
Formula & technical cards
Colour formulas, perm solutions, lash maps or nail shapes — stored per visit so any stylist can recreate the result.
Before & after photos
Attach photos to each visit to track progress and keep the look consistent.
Preferences & alerts
Allergies, sensitivities, favourite stylist, drink preference — flagged the moment they book.
Packages & credits
Remaining sessions, stored value and expiry dates visible on the profile and every receipt.
Consent records
Marketing consent and opt-outs recorded per channel, supporting your PDPA obligations.
ExploreTurn first visits into loyal regulars
Most salons lose a large share of new clients after their first visit — not because the service was poor, but because nobody followed up.
BeautyMatters watches each client’s rhythm and nudges at the right moment, in a tone that sounds like your salon, not a robot.
- Rebooking reminders — based on each service’s ideal return interval
- Birthday & anniversary messages — with an optional treat or voucher
- Lapsed-client win-backs — after 60, 90 or 120 days — you choose
- Package renewal prompts — when only one or two sessions remain
- Post-visit thank-yous — and review requests to grow your Google rating
Know who your best clients are
Segment and understand your client base without exporting a single spreadsheet.
Client segments
Filter by spend, visit frequency, last visit, service type, stylist, outlet or package status — then message that segment in a few clicks.
Retention & rebooking rates
See how many first-time clients return, by stylist and by service, so you can coach and reward the right behaviours.
Client lifetime value
Understand which services and stylists attract clients who stay and spend over time.
Referral tracking
Record who referred whom and reward your best ambassadors.
Everything your beauty business needs, beautifully connected
Booking, client records, packages, payments, reminders and reporting share one database — so nothing is typed twice and nothing falls through the cracks.
- Spa CRM — Guest preferences and lifetime value
- Online booking — 24/7 booking from Instagram, Google & web
- POS & payments — PayNow, cards, GST-ready receipts
- Packages & memberships — Prepaid credits, loyalty and vouchers
- WhatsApp reminders — Fewer no-shows, warmer follow-ups
- Staff & commissions — Rosters, targets and payouts
- Multi-outlet — One view across every branch
- PDPA & data protection — Consent, access controls, audit trail
Frequently asked questions
What is the best salon CRM in Singapore?
A good salon CRM for Singapore should connect directly to booking and checkout, store formulas and photos, track packages, send WhatsApp follow-ups and record PDPA marketing consent. BeautyMatters provides a salon CRM with all of these, built for Singapore salons.
What is the difference between a salon CRM and a booking app?
A booking app lets clients reserve a time. A salon CRM manages the whole relationship — history, preferences, packages, consent and follow-ups — to increase repeat visits. BeautyMatters includes both, connected in one system.
Can the salon CRM send WhatsApp messages?
Yes. BeautyMatters can send appointment reminders, rebooking nudges, birthday wishes and win-back messages through WhatsApp as well as SMS and email, respecting each client’s marketing consent.
Can I import my existing client list?
Yes. We help import clients from spreadsheets or your previous system, including outstanding package balances where available.
Is client data in the CRM PDPA-compliant?
BeautyMatters is designed to support PDPA compliance with consent capture, role-based access so staff only see what they need, and records of when consent was given or withdrawn. Your salon remains responsible for how it uses personal data.
See BeautyMatters in your own salon’s light
Book a private, no-obligation walkthrough. We’ll map your services, packages and team into BeautyMatters and show you exactly how your week would run.